
7 Style Tips to Turn your "issues" into Assets
Like a kaleidoscope of color and shape, women’s bodies come in a multitude of sizes and curves, and girl, let me tell you, as a personal stylist, I have dressed them ALL.

How to Create a Life Well Lived and Well Loved
As Independence Day approaches, my thoughts often focus on what it means to be free. Freedom has long been the foundation in which I have built my dreams, because there is no greater freedom than saying “Hell, yes!” to opportunities that set your soul on fire!

The Most Figure Flattering Heels
It’s essential for every woman to own a pair (or two!) of kick-ass heels….something to keep you fab yet on your feet while you're, well, kicking-ass. Being a woman who does all the things, takes finesse, and knowing just what shoe will take your outfit, stylishly and comfortably, to the next level.

Try these Weekly Rituals to Pump the Breaks and Prevent Breakdowns
Entrepreneurship is like a road trip where your GPS didn’t update. You might have thought you were on the easiest route, but instead, you find that the road is actually riddled with potholes and hairpin turns. There are two options ahead of you: turn that car around and find a smoother route, or draw your own map so that others following behind will have a guide on where to go. I’ve never been one to bail, especially on a dream, so when the road to launching my line got bumpy; I pulled out my pen and started drawing.

The Best Necklines for your Size and Shape
Style, fashion, trends….iconic, contemporary or classic, they all have one thing in common: if it isn’t the right size or shape for you, it isn’t going to help you stand out as the fashionista that you are! (Or crave to be.)
Making a Pivot in Business a.k.a. Plot Twists
You know that episode in FRIENDS where Ross and Rachel try to maneuver a new couch up a flight of stairs while Ross continually yells “Pivot!”...yeah, that was basically my life back in 2013, except instead of a couch, I was attempting a pivot from a non-profit executive to wardrobe stylist (Now personal stylist but that's a different pivot story!) By 2016, this pivot thing was becoming pretty familiar, so adding handbag designer to my repertoire of skills wasn’t a surprise to those who knew me.

How to Choose a Handbag based on your Body Type
Beauty comes in all sizes and shapes and is true for both ourselves and our handbags. It doesn’t matter how cute that bag may be...if your purse is out of proportion to your body, it’s probably turning your look from hot to hmmmmm.

Stepping Into Action: Taking an Entrepreneurial Dream from Thought to Reality
When you are baking a cake, you follow a strict recipe. You pay attention to what you are mixing in, and you worry about when (timing is everything!) but the how, well that’s magic! We know the basics, right? How it gets done is all apart of the process.

Your Guide to Choosing Jewelry based on your Frame Size and Face Shape
Ladies, can we just say it once and for all? Size, and shape, do matter...when we are talking jewelry that is!

Lessons Learned: A Crash Course in Business Capital
Carnival life can be rather glamorous if you are there as a spectator...wine tasting, freshly baked cinnamon rolls, watching the world from the top of the Ferris wheel, jockeying frogs in the frog jump...Ok, maybe that last one is just me! Fun fact: I have 28-years experience as a frog jockey, and in fact, my late Uncle Lee (namesake of our Lee belt!) still holds the Calaveras County Fair record with his frog, Rosie the Ribiter.

Simple Style Tips for Accessorizing Your Look
It’s romance season-everywhere you go you're hit with hearts and messages of love, but I think loving yourself should always be in season. And, loving yourself can often get a boost from loving how you look.

The Building of the Paula Parisotto Brand Team
A well-crafted roadmap will take you to destinations you have only dreamed of, and luckily for me, Melinda had mapped my business toward greatness.